I thought it would be a matter of time before sleep ASMR became mainstream and ruined. When W Magazine decided to do feature celebrities doing ASMR, I thought “the time has come”. I’ve been pleasantly surprised.

Celebs seem to be genuinely curious and delighted to try their hand at ASMR. Whether it’s eating, talking, brushing, turning pages or something else, they take it onboard. W Magazine had the star power to bring the celebs in and then they just have fun and go with it.

Check out a few more of the vids below, then go to YouTube and watch the rest. It’s funny seeing famous faces doing it, but also fun to see them genuinely enjoy it.